Discussing the EFFECTS of advertising on the society.

Every time you swithc on TV and you some products being pushed on you with some assurance is just anc example of advertising.

According to WIKEPEDIA Advertising is, " a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. This type of work belongs to a category called affective labor."

Then basically advertising is simply a way of endorsing advocacies, campaigns but most commonly for product use, in terms of using any mass communication media. It can be billboards, news papers, led ads, tv commercials, radio plugs and suchs.

Some examples: 

So how does it affects our society?

In addition to public service advertisements, traditional advertisements that market a product or service can offer social benefits. In fact, according to Megan VandeKerckhove, a student at the University of Florida's Interactive Media Lab, advertising is free speech, and it can work to promote free speech. According to VandeKerchkhove, this is especially true in countries where free speech has been suppressed. Advertising there, especially when it comes from the Western world where free speech is embraced, can encourage the idea that free speech is important. Furthermore, freedom of choice and advertising-supported entertainment, which is often a promoter of social change, are two important components of society that are both promoted through advertising.

There are also various blames that advertising is causing negative social impact on lives. Even if advertising has a vast good impacts on society, it can be ruled out that is has bad impact also. It plays with the emotions of general public and encourages them to think that buying and depleting are the activities of life. Advertising posters of modern films, where sexuality is shown much than the actual theme of the movie, can divert the society a lot. Materialism is being much glorified through advertisements, which can again have dangerous consequences Society is becoming ignorant towards social or world issues because we are too obsessed to satisfy our newly created needs.
 
We can say that advertising has positive as well as negative impact on society. The balance, of what is necessary and what really not needed should be focused more. Advertisement can create contentment but can also simultaneously create discontentment. Our society and the marketing of products depend so badly on advertisement that even its negative impact on society can’t outweigh the many positive social and economical effects.

Sources: 

http://en.wikipedia.org/wiki/Advertising
http://www.theceoinsights.com/joomla/index.php?option=com_content&view=article&
Google Images

A WONDERFUL EXPERIENCE!

Last July 30, 2014 we had a little trip to Mandaluyong to interview Mr. Rene Deguzman, the project head of Toon City Animations Inco. but before that, let me tell you the story before we interview Mr. Rene.
I was really excited just the night before our interview. I was so excited that I can't even sleep at all haha!
Now, the day of our trip. Our meetup place is in our school at exactly 7:30 am but just like the Filipino time, the allotted time was not followed, but we still managed to get off he school early. As we wait for a bus to ride, we talk about waiting at Turbina or just stay there and wait for a nice bus that is not packed and full of people with it. Unfortunately we decided top just take a "STANDING OVATION" bus ride than in an ordinary bus that also a standing ovation one.

After the bus ride, we took off in Robinson's (not sure what's the place though) and there we patiently waited for the mall to open so we can buy Krispy Kreme (a token of appreciation for the interviewee).

While waiting we had a little fun conversations and took a little bit of selfie photos

Then after buying the token of appreciation we now wait for a taxi. Eventually a taxi cam and we asked if he knows where is the said place. He said that he knows where it is and said that he'll take us there. Without hesitation we hop in the taxi car. After taking off the taxi car he told us that the he took us to the right place then we asked for person's to help us locate the company bldg. Asking the tricycle driver we were told that the place where we are is not Mandaluyong but Pasig. We called the modus of that taxi driver as "Na Pasig dre?" haha! That's not all! The taxi driver offered us a ride for  just 8 or 10php per person compare to the taxi ride that we paid for about to 60-70php something.

After taking off the trike we now walked to find the building which is just nearby the place where we took off the trike. Ta-da! another selfie with my co group mate Loraine :3

Atlaaaaaaaaaaaaaaaaast!!!! we're finally here!!!!!!!! >:D

as soon as I saw the company name my heart beats faster and faster! I'm getting excited and excited!

After entering the company we logged first and took a seat while waiting for Mr. Rene.

And of course another selfie!!!! 

Now after waiting, Mr. Rene Accompanied us to the room where we will do the interview. Upon setting up I saw this and took a picture of it :D

After setting up the interview has began! The interviewers were Yvane and Mimay while the ones that are assigned for the coverage were Robert, Loraine and I. I was also the one that guide Robert and Loraine for the coverage.

He is a very straight forward person with a solid heart of being a boss, a true leader and a true professional worker. Mr. Rene also made us a little tour in the company and upon seeing the artists it gave me more confidence and more determination to keep improving! :D After the interview he showed us the rooms/sections/departments where an animation project is being processed, it made my eyes glow, made my heart beats even more faster than before and most of all it gave me an inspiration as an artist/multimedia practitioner.

As we head back to school I felt very satisfied yet I want to have a little more coversation with him.

And of course we had a picture with him!  :D 

Of course that's not it! before leaving the company, we thanked Mr. Rene and the guards! :D we also had another picture with the Toon city Logo :D

Thank you Mr. Guard for the last photo! :D

On our way home, at the bus we happily talked about our experiences in this trip.

as I watched the movie I fell asleep because I'm so tired! haha!

 I could say that from interviewing Mr. Rene Deguzman, the Production Manager of Toon city, it went very well and great! I learned lots of things about animation in this trip, Of course it's not just about animation, but the uses of animation in business marketing and advertising industry. I learned how the post processing works, how they deal with the clients, the payment and etc etc etc. This is a whole new experience for me as an MMA practitioner, this trip just gave me lots of ideas on how to work with business marketing and advertising using the technology of multimedia. It inspired me to work hard so I can gain more in the future. This is a very unforgettable experience as a future Multimedia Arts practitioner. :D

The Development of multimedia

Before the modern era of multimedia we have hand written news paper, and the printed news paper with and without pictures, flyers, posters, casette recordings and etc.

"First Newspaper
In 1637, Tomas Pinpin published Successos Felices (Fortunate Events), a 14-page newsletter in Spanish that is now widely regarded as the first Philippine newsletter. On December 1, 1846, La Esperanza, the first daily newspaper, was published in the country. Other early newspapers were La Estrella (1847), Diario de Manila (1848) and Boletin Oficial de Filipinas (1852). The first provincial newspaper was El Eco de Vigan (1884), which was issued in Ilocos. "



Before it is has a very long process before you can publish a news paper. Probably it would take weeks before you publish one because, before they don't have printers or type writing machine just pure handwritten unlike today we have tons of companies for printing. You need to wait for like how many days before you know the news, and it is so so so late. As time goes by multimedia starts to grow and grow here in the Philippines, just an example of a moddern newspaper nowadays:

Multimedia Development

The Multimedia Division focuses on providing Interactive, Rich-Media Experiences both On-line and in CD-ROM/DVD Format. EACOMM Corporation is a market leader in Interactive Multimedia Authoring in the Philippines with thousands of CD-ROMs and DVDs published annually for dozens of different titles.

Our Multimedia Development team creates customized interactive multimedia products with state of the art features, such as embedded video, 3D and 2D computer animation, and online capability. Our expertise covers the whole range of distribution media: interactive kiosks, CD-ROM, the World Wide Web and the Internet, and Audio Video Presentations (AVPs).



Multimedia Changed the way how business operates here in the Philippines. Before you need to shout just to advertize your product and company. Nowadays you don't need to do that, we have flyers, print ads, voice records, commercials, tv ads, internet ads, and many more! Business operations using multimedia technology gone easy now, because we are in the modern era!

This is how they handle advertising business operating companies with the use of modern multimedia technology:

Visionaries: From the ingenious idea of the programmable computer, trace the innovations of the outstanding thinkers that had a direct impact on the explosion of the technological age.
Text, Processing and Software: Inventions and innovations that spawned the development of software enabling computers to move from mathematical processing to technology that creates and delivers multi media.
Computers: From the printing press through the exclusive military and academic and corporate worlds trace computer development into the ubiquitous role of the desktop personal computer of today.
Audio & Communication: From the telegraph signal to cellular telephones, follow the development from signal transmission to digital transmission of voice
Video &Animation: From manually manipulated negative film and hand drawn sketches, video and animation develops to sophisticated digital creation and rendering of motion.

So in a huge comparison between then and now, of course it is way more convenient today! :)

Sources:

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXkWVQ4vJrFBrnHZRx5acBdWoIQkgKMRe3aPzklwU7AgzoRqtWnfQX7ODkBAb5VdhW7Ea_lDbUFMB4Qb8WEKksfkDXZfwUXGb1praoYUvuCTAfAwppfXyqRzDpoOigqhXQQ-W5Ege_XXc/s1600/las+vegas+1.jpg
http://purl.pt/homepage/22301/22301_27293.jpg
https://ph.answers.yahoo.com/question/index?qid=20101105233910AA8slo1
 http://www.eacomm.com/services/multimedia-development/
http://people.ucalgary.ca/~edtech/688/hist.htm
http://free13k.com/server13/photos/BiVo5AbJ3AG1CM~/147421_Modern-Advertisements-Unique-HD-Wallpapers_1600x1200.jpg
http://www.presidiacreative.com/wp-content/uploads/2010/07/ws_Aishwarya_Rai_Coca_Cola_1024x768.jpg
http://blog.nextdayflyers.com/wp-content/uploads/2011/01/showcase-of-modern-advertisements-95-.jpg

date and time of retrieval: July 13, 204/ 5:10 pm

#Multimedia Business

Hi guys! in this topic I would like to discuss my kind of  "MULTIMEDIA BUSINESS".

So Let's start! Well choosing a multimedia business is not easy as 1,2,3, it's quite hard y'know haha!

Well I'd be picking:

-Graphics design

-photo/video coverage

-animation design

-short story/film prods.

-music design

These are the things that my company will offer to my clients. The reason I choose this kind of business is that, I want to specialized and enhance my skills when it comes to this. The other reason is that there are so many companies that wants good advertisements, good short films, good coverage of their events and etc. There are a lot of people who wants to inquire and pay for this kind of business, Every company should have a name and of course my company should've one! Hmmmmm.... I'd be picking... "MOTION GRAPHICS" - Because we'll making graphics in motion!

HAHAHA! Well that's some nice name and motto I guess? XD

Talking about the members of my business, having a nice team would make my business prosperous.

a teamates that can do hard stuffs without any complaints. will be loving their job no matter what happens, will always have self initiative and their ego is low but they're strong! That's the kind of team I want to have! :D well till the very next time guyths!

*just a sample picture of my recent coverage*

and then there's me doing coverage
*this was taken during my coverage of Magayon festival in Bicol photo credits goes to the photographer*

for the last picture: Photo credits goes to my classmate Yumi :)













 Date of retrieval: July 06,2014
Time: 5:40pm

Multimedia industry of the Philippines

Today's industry of multimedia in the Philippines is quite new. Why new? it is simply because we're now in a modern era, an era where even a 5 year old kid can own a Mac, Tab, Smart phones and any other multimedia devices. It is also the same as today's multimedia since we've evolved in so many decades.
There are a lot of organizations for media industry like:Print, broadcasting which includes radio and television, cinema, music through tapes and cds and the why of course! The last but not the list, the almighty internet!

One of the most dominated use of the multimedia is in the line of marketing business, advertising and etc.

We simply do not make commercials without any special multimedia effects right? Do you guys ever wondered why? It is simply because.... We add special effects to the advertisement to make it more catchy to the audiences or to the watchers. Multimedia started way back to newspapers to printing ads to radio, then to radio then to billboards then to television and now you can even see them in HUGE LED screens somewhere in Manila. That's how we evolved. That's how multimedia now works here in the Philippines

Sources: 

http://relevantpr.com/wp-content/uploads/2012/09/HiRes.jpg (6/22/14 12:00)

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYnbKGN7WriARQspFTDdvKfojD8ccCKSfJsxb0jLkh4HxL6-FL4h16jYZnm4BVPOUar_9AMVgl9zyLsQTsyo5aRLcBaJ-ESY6EmGCU2ztPjataWHLRNsG6F2c3msF8iPPjBOJ-FeNojLhh/s1600/MULTIMEDIA+AND+ITS+APPLICATION.jpg (6/22/14 12:00)

http://en.wikipilipinas.org/index.php/Philippine_Media_and_Entertainment (6/22/14 12:00)