There are a lot of organizations for media industry like:Print, broadcasting which includes radio and television, cinema, music through tapes and cds and the why of course! The last but not the list, the almighty internet!
One of the most dominated use of the multimedia is in the line of marketing business, advertising and etc.
We simply do not make commercials without any special multimedia effects right? Do you guys ever wondered why? It is simply because.... We add special effects to the advertisement to make it more catchy to the audiences or to the watchers. Multimedia started way back to newspapers to printing ads to radio, then to radio then to billboards then to television and now you can even see them in HUGE LED screens somewhere in Manila. That's how we evolved. That's how multimedia now works here in the Philippines
Sources:
http://relevantpr.com/wp-content/uploads/2012/09/HiRes.jpg (6/22/14 12:00)
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYnbKGN7WriARQspFTDdvKfojD8ccCKSfJsxb0jLkh4HxL6-FL4h16jYZnm4BVPOUar_9AMVgl9zyLsQTsyo5aRLcBaJ-ESY6EmGCU2ztPjataWHLRNsG6F2c3msF8iPPjBOJ-FeNojLhh/s1600/MULTIMEDIA+AND+ITS+APPLICATION.jpg (6/22/14 12:00)
http://en.wikipilipinas.org/index.php/Philippine_Media_and_Entertainment (6/22/14 12:00)